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    SearchCap: The Day In Search, September 9, 2013

    scap240px SearchCap: The Day In Search, September 9, 2013Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

    From Search Engine Land:

    • Google Adds Automatic Authorship With Google+ Sign In
      Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]
    • Foursquare Adds Menu Items To Search Capability
      Foursquare has added the ability to search for particular menu items. The underlying menu data come from partners Locu and SinglePlatform, now owned by GoDaddy and Constant Contact respectively. The company says that there are more than 500,000 places and 43 million menu items that can be searched in this way. And while specific menu item […]
    • Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
      In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said: typically, links that are nofollowed can’t hurt your rankings in Google. That being said, while most cases are that links that have the nofollow attribute on them will not negatively impact your rankings in Google. […]
    • Future SEO: String Entity Optimization
      Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to trusted documents. To optimize […]
    • Network with Your Marketing Peers at SMX East – October 1-3 in NYC
      We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with over 2000 delegates expected on-site, there are lots of people to network with! Keep reading to learn more about the networking opportunities and then […]
    • 10 Tips For Using YouTube To Kill At Local SEO
      Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention […]
    • New Concessions From Google Seek To Avoid EU Antitrust Penalties
      According to Reuters the European Commission (EC) says Google has submitted a new settlement proposal with “further concessions” in its bid to end the antitrust inquiry against the company. If the parties fail to reach agreement the EC has the ability to fine Google a percentage of its global revenues. That penalty could be as […]
    • Bing Details Four Ways Not To Build Links
      Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly for links. Don’t […]
    • Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
      In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study, I’ll reveal exactly how they did […]
    • Bing Ads To Launch Excel Add-In To Streamline Campaign Management
      In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The […]

    Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

    Search News From Around The Web:

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